Ukrainian Fashion Designers Discuss War, Perseverance and New York Fashion Week

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Ukrainian Fashion Designers Discuss War, Perseverance and New York Fashion Week
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Six Ukrainian brands presented in a group event at NYFW, as they continue to try to fuel the economy in Ukraine.

Around 7.2 million people have fled the country for other parts of Europe and an estimated 8 million people have been displaced to other parts of the country.

Litkovskaya is once again working in Kyiv and its founder is dividing her time between there and Paris, where her daughter remains. Encouraged by advancements made by Ukrainian fighters in recent days, she said, “I believe in my country. I believe in the United Nations. And I believe that every Ukrainian’s goal is for a victory.”

Global Fashion Agenda’s CEO Federica Marchionni explained why she wanted to be at Sunday’s event: “From the moment that the war started, you really understand the importance of solidarity and how the people of Ukraine need to feel that they are not alone.” Although Kyiv’s main department store Tsum has reopened, sales there, quite understandably, have changed since the invasion. Frolov continues to sell direct-to-consumer. As for whether Frolov felt guilty being so removed from the situation in Ukraine, he glanced around at guests in the The Ned’s library and said, “Our forces and our army are fighting for freedom for the whole world.

The 28-year-old Frolov also speculated about how effective he might be in combat on the front lines. “I still don’t know if I am ready to kill someone even if I was the angriest person. I don’t know if I have the power to kill someone.”

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