UK's JD Sports shrugs off Nike woes with multi-brand approach

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UK's JD Sports shrugs off Nike woes with multi-brand approach
Retail IndustryBreaking News: BusinessDeckers Outdoor Corp
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JD Sports Fashion is confident it will meet annual profit forecasts after its multi-brand strategy boosted half-year results even as Nike, which accounts for 45% of its sales, struggles.

LONDON, ENGLAND - JUNE 11: Shoppers walk past JD Sports King of Trainers retail shop on Oxford Street on June 11, 2018 in London, England. is confident it will meet annual profit forecasts after its multi-brand strategy boosted half-year results even as Nike, which accounts for 45% of its sales, struggles.

"We expect short term growth concerns over demand volatility and for Nike's underperformance to continue to weigh on JD's valuation," Investec analysts said in a note.JD Chief Executive Regis Schultz said those labels were helping it outperform the market. Signalling his hopes for a turnaround at Nike, he said he was "very happy" about the appointment of Nike veteran Elliott Hill as the sportswear giant's new boss.

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