UK Competition Watchdog Gives Cautious Approval To Google's Privacy Sandbox

The UK's competition watchdog has accepted changes to Google’s Privacy Sandbox, but says it will 'keep a close eye' on the company

The UK's competition watchdog has accepted changes to Google’s Privacy Sandbox, but says it will 'keep a close eye' on the company.

It had been concerned that the move could entrench Google’s dominant position in online advertising, with advertisers only able to see aggregated information about user groups.from Google designed to protect privacy without unduly restricting competition. "The commitments we have obtained from Google will promote competition, help to protect the ability of online publishers to raise money through advertising and safeguard users’ privacy."

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