A radio ad that said EU citizens living in Britain only needed a passport or ID ...
LONDON - A radio ad that said EU citizens living in Britain only needed a passport or ID card to apply online for settled status after Brexit was misleading, the Advertising Standards Authority ruled.
A complainant, who understood that in some cases applicants also needed to provide proof of address for the previous five years, had asked the ASA for a ruling. It said 73% of applicants did not have to submit any documents as evidence of their residence because in most cases evidence of residence was automatically generated using the applicant’s National Insurance number.
The ASA, however, said that while listeners were likely to understand that applicants would need to provide further information in exceptional cases, 27% was a larger proportion than would likely be inferred from the ad.“We told the Home Office to ensure they made sufficiently clear that some applicants to the EU Settlement Scheme would need to provide additional documents beyond their passport or ID card.
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