A new spinoff company created by mega-agency Endeavor — now controlling the industry leaders in both real and simulated fighting — will be valued at more than $21 billion.
, where competitors slap each other as hard as possible — and an accompanying reality TV show.
The new company’s executives include Endeavor’s Ari Emanuel as CEO, McMahon as executive board chairman, and Mark Shapiro serving as president and COO of both Endeavor and the new company. White will continue as UFC president, while Nick Khan will shift from CEO of WWE to a continued role as company president.
But while Vince McMahon maintains his position, the deal means that for the first time WWE will no longer be a family-controlled operation. Vince’s grandfather Jess McMahon promoted wrestling, as did Vince’s father. But Vince McMahon is the one who took wrestling national, radically changing what had previously been a regional business driven by different territories.
It remains to be seen how Levesque or any other McMahon family members will be involved under the new company’s regime.Speculation had been high that NBCUniversal could buy WWE as it went up for sale. That’s because they already have a deal together worth billions that includes most the rights to most WWE content, which is available through its Peacock streaming service — a purchase could have paid for itself in the television rights fees NBCUniversal would save.
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