Breaking news: UFC’s parent company is set to buy the WWE and merge the two household names, combining the reality of mixed-martial arts with the sports-entertainment theater of professional wrestling.
Emanuel will lead the company as CEO and remain head of Endeavor. McMahon will serve as executive chairman of the board. Dana White, UFC’s president, will continue to lead the MMA brand.
“This marks the successful conclusion of WWE’s strategic alternatives review process,” according to the WWE. “WWE embarked on this process to take advantage of the company’s unique position in the entertainment ecosystem as well as the inflection point coming with its media rights renewals, both of which were widely recognized in the marketplace through this process.”Rumors immediately started to fly, including that WWE might sell or partner with the Saudi Arabian sovereign wealth fund.
UFC promotes sporting contests including boxing, while WWE is closer to a carnival act. That funfair forged wrestlers Dwayne “The Rock” Johnson and John Cena into Hollywood starsThe news comes as WWE wraps up its biggest event of the year — WrestleMania.It was a weekend filled with what WWE does best: Performers with world-class athletic acumen entertained millions around the world with matches of predetermined results that advance storylines.
As much as they ogle at the athletic feats, what wrestling fans love is how the characters change — some worsen and some become better, while others struggle and a select few triumph every week on television. Storylines can last minutes or years. It creates an atmosphere of never knowing what’s next.WWE ended 2022 with $195.6 million in net income, according to a February
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