The UFC announced Tuesday a new sponsorship deal with Anheuser-Busch that makes Bud Light the 'official beer partner of the UFC,' replacing Modelo. A source familiar with the terms not authorized to speak publicly told Yahoo Sports that the deal, which takes effect on Jan. 1, is worth in excess of $100 million.
October 24, 2023 at 11:00 am PDTA UFC logo stands outside the arena, April 24, 2021, in Jacksonville, Fla. Shares of TKO Group, the new company that houses WWE and UFC, opened at $102 per share in their first day of trading on the New York Stock Exchange on Tuesday, Sept. 12, 2023. Endeavor Group Holdings Inc. has closed its previously announced deal with World Wrestling Entertainment Inc. The pairing of WWE with the company that runs Ultimate Fighting Championship creates a $21.
Anheuser-Busch has faced a boycott from conservatives and anti-trans groups because of its sponsorship of a transgender woman, Dylan Mulvaney. The move to sponsor UFC could be an in effort to win back some of that audience.
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