UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over the world to consume its fights.
IBM and UFC announced an innovative partnership on Thursday that will change the way millions of fans around the world view fight night. The UFC Insights Engine, which will be built with IBM watsonx, will combine the rich data feeds from the mixed martial arts organization with IBM’s data and AI technologies, which includes its Granite large language models.
"For our Global Partnerships business, which is accelerating rapidly under TKO, this deal with IBM is a transformative milestone that underscores how premium brands are increasingly embracing UFC," Norris-Jones told FOX Business Digital. "UFC, and similarly its sister brand WWE, offer marketers a path to reach a young, diverse, engaged global audience 52 weeks a year with live original content that can’t be found anywhere else in today’s media environment.
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