UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch’s beleaguered …
Anheuser-Busch dangles $150M in incentives to distributors to keep beer on shelvesYuengling, America’s oldest brewery, wants its ‘fair share’ of the Bud Light debacle
Another user on X wondered how popular Spotify podcaster and MMA announcer Joe Rogan would respond to news of the partnership, as he’s publiclyon an episode of “The Joe Rogan Experience” by cracking open a can of the brew amid the backlash.Mulvaney shared her controversial posts with Bud Light to her social media on April 1. The Anheuser-Busch-made beer has since lost its No. 1 best-selling spot to Mexican lager Modelo.
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UFC Faces Boycott Calls After Partnering With Bud LightThe news of the deal triggered quick backlash for UFC and reignited boycott calls for the beer brand, which has been plagued by criticism for months.
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Bud Light signs a deal to become the official beer of the UFC.It's taking a massive partner from one of its major competitors in the process.
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Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light salesThe Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.
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