Uber's journey to growth in Europe has been a tale of regulators, rivals and riots
. Villig's app edges out Uber in vast swathes of Europe and Africa to the extent that it's the go-to taxi app in a number of cities including the Latvian capital of Riga.
The business, which has been backed by Chinese ride-hailing heavyweight DiDi Chuxing, is also pushing into the food delivery and electric scooter markets., and he's one of the world's youngest founders of a $1 billion"unicorn" company. He's been helped by two cofounders, Oliver Leisalu and his brother Martin Villig.Simon Dawson/Bloomberg
However, it has proved to be particularly effective for passengers looking to get cheap rides from Central London to the city's two biggest airports, Heathrow and Gatwick the airports, which are 16 and 27 miles from the city center, respectively. The Russian chauffeur app was built by two students—Anton Chirkunov and Pavel Bocharov—while they were studying at the Swiss University of St. Gallen.
of pounds into attracting drivers away from Uber. Last April, Chirkunov said he was spending £20,000 a week on incentives for drivers to join the app.Ola was founded by Bhavish Aggarwal and Ankit Bhati in Mumbai, India, in 2010 and is valued at $6.2 billion. While there have clearly been some issues, Ola has been backed by the likes of Japanese tech behemoth SoftBank, and it has expanded to Australia, New Zealand, and the U.K. with the help of billions of dollars of investment.
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