There are two big reasons Uber Eats could grow or surpass the level of Uber's core ride-hailing business:
The firm may need to continue its policy of offering promotions to get restaurants onto the Uber Eats platform — which would be costly and dent revenue. In the firm's S-1, Uber noted that it has ramped up promotions to restaurants in an effort to get them onto the platform for the first time.
Ultimately, if Eats becomes as big for Uber as its core ride-hailing business, it'll be over a very long time period.Even at its quarterly revenue peak in Q2 2018, Eats only made up 8.5% of Uber's overall revenue. Given its significant challenges ahead, it'll likely take many years before Eats is on par with Uber's core ride-hailing business.1. Sign up for the Transportation & Logistics Briefing to get it delivered to your inbox 4x a week.
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