Uber One is dropping ride discounts, and it could send me straight into the arms of Lyft

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Uber One is dropping ride discounts, and it could send me straight into the arms of Lyft
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Uber One getting rid of ride discounts could send me straight into the arms of Lyft

I feel like the offices of Lyft are just party city today., Uber is apparently dropping one of the benefits from its Uber One subscription service. Right now, users who are subscribed to the service get 5% off all of the rides that they take. It’s a tentpole feature of Uber One but, according to the report, that benefit is going away starting next week.

Since Uber launched Uber One in 2021 for $9.99 per month or $99.99 annually, discounts on rides have been a huge adoption driver. According to Uber’s full-year earnings report, Uber One memberships grew 100% in 2022 to roughly 12 million members. While Uber can increase its profit margins by switching to a cash back offer, it also faces the possibility of losing customers who are in it for the discounts.

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