The early promise of tech disruptors to revolutionise the customer experience seems to fade as incumbents fight back and economic reality sets in.
) about a telco taking my beloved sport hostage, Optus proceeded to hugely improve the coverage options through myriad competitions available on-demand for the price of a monthly phone bill most people would be paying anyway.
If you want an all-you-can-eat soccer schedule at home now, you would need Optus for English, Spanish, Japanese and European international matches, Kayo or beIN sports for Italian or Scottish leagues and Paramount+ for Australia’s A-League.It isn’t cheap, or easy to keep track of, but there is more on offer than a decade ago.
So, wherever else they may look to save costs in tough financial times, businesses will have to keep up the tech investment to come up with new ideas, or more likely head off insurgents at the pass.
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