Uber Eats nailed for misleading TV ad

Uber must remove or amend the television commercial immediately, according to the Advertising Regulatory Board’s ruling.

The Advertising Regulatory Board has deemed an Uber Eats advertisement misleading in terms of the Code of Advertising Practice.

However, Uber Eats’ terms and conditions specify that customers can only purchase food from one merchant per order.Given the opportunity to comment, Uber Eats told the ARB that no scene explicitly shows a customer placing an order — from a single restaurant or multiple merchants — through its app. “In light of the foregoing, Uber submits that the complainant has no merit in relation to any false or misleading advertising,” it added.

Upon review, it found that Uber’s claim that the advertisements don’t show a customer completing an order is false, as the characters and scenes in the commercial show a believable step-by-step process to submit an order. Head of marketing for Uber Eats Sub-Saharan Africa, Mel Gischen, told MyBroadband that it is disappointed with the ARB’s ruling regarding the advert, adding that its consumer surveys indicated that it was not confusing in any way.

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