Uber Technologies Inc is six months into a major mapping project that fills hole...
BENGALURU - Uber Technologies Inc is six months into a major mapping project that fills holes in its coverage of Middle Eastern cities ahead of a possible takeover of regional rival Careem Networks and this year’s hotly anticipated initial public offering, according to a source with knowledge of the project.
The team in the Indian city of Hyderabad has also recently been entrusted with mapping Egypt and is under pressure to speed up the work, the source added, speaking on condition of anonymity because he is not authorized to speak publicly. Mapping is a largely manual process done one block and one neighborhood at a time, requiring heavy investment, and the data must be updated regularly. Maps are the foundation of ride-hailing apps that shuttle passengers from one point to another via a navigation app.
Uber said the team in India was curating “Places” mapping data in Saudi Arabia to back up the necessary field work as it seeks to create its own set of locations against which it can easily search for pick-ups and drop-offs. It is different from vector mapping data and is a database of trip destinations, the company said.
In the run-up to its initial public offering next month, Uber is expected to tout its global reach and strong overseas markets to investors as a differentiation from U.S. rival Lyft.
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