Uber and Lyft are spending big on Facebook ads to protect their business in California
The Facebook ads are mostly 15- to 30-second videos claiming that drivers prefer to be contractors because of flexibility.
Geoff Vetter, the spokesman for the Yes on 22 campaign, said in an email that almost one million drivers need the measure to pass "to save and improve their work," while millions of California residents "rely on app-based services." Uber and Lyft are pushing the measure on their own apps as well. Users who launch the Uber app to order a ride in California are likely to see the message "Keep drivers earning," followed by a link to information promoting Proposition 22. Lyft says on its app that "Prop 22 is a win-win."The opposition campaign is backed by labor groups and is spending much less. No on Prop 22 has spent $127,520 on Facebook ads in the past month and just over $350,000 in total.
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