One feature Uber is introducing is a tool that lets users flag any discriminatory behavior they experience during a journey.
Among the new tools the company is launching is one called "RideCheck," which sends out an alert when its GPS data indicates a potential crash, or if a ride appears to be taking too long. That message would then direct a user to a tool that lets them contact the emergency services.
Lastly, the company is partnering with Britain's AA motoring association on an online video course to teach drivers about driving safely. The scheme will be compulsory for all new drivers as part of the onboarding process, but optional for motorists who are already driving for Uber.
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