UAW’s Shawn Fain’s Brash Tactics Appear To Win, But Deal Not Done

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UAW’s Shawn Fain’s Brash Tactics Appear To Win, But Deal Not Done
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I’ve been covering the auto industry since 1989, first as CNN Detroit Bureau Chief, then as the National Auto Writer for the Associated Press, General Motors beat writer at the Detroit News and video reporter at Automotive News.

Almost as soon as he took office last March Fain tossed aside long-held traditions and practices using blunt and brash language with live webcasts and social media posts, chiding automaker CEOs for their big paychecks and appearing on a webcast wearing an “Eat the Rich” t-shirt.

Union members will decide if Fain's tactics paid off when they vote on the tentative deal announced Wednesday night. On paper, it looks like it did, featuring a 25% pay raise over the course of the four-year contract and other key concessions regarding temporary workers, cost-of-living allowances and reducing the time it takes for a union worker to reach full pay.

“We told Ford to pony up and they did,” added Fain in that same video. “We won things nobody thought was possible. Since the strike began, Ford put 50% more on the table than when we walked out. This agreement sets us on a new path to make things right at Ford at the Big Three and across the auto industry.”

Indeed, members may have been counting on Fain to win the magnitude of gains he so often demanded from the automakers. But in the immediate aftermath of the announcement of the tentative agreement there were more than a few expressions of disappointment.

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