UAW President Shawn Fain hasn't held back on his rhetoric to call out General Motors, Ford and Stellantis, accusing executives of 'corporate greed' in a series of Facebook livestreams.
and Stellantis, accusing executives of"corporate greed" in a series of Facebook livestreams over recent weeks and telling members to prepare to"go to war." On Friday, he said the UAW was prepared to strike all three companies if no deals are reached.
While the UAW has shown glimpses in the past of embracing new ways to communicate, under Fain's leadership it has openly embraced Facebook, Instagram and X, the platform formerly known as Twitter, and adopted documentary-style, short-form videos to get its message out in a"This is not your grandfather's UAW," Wedbush analyst Daniel Ives said."Fain is playing this like a chess player. He's leading 21st century negotiations for unions.
Fain, who took over in March as president of the UAW and vowed that it would be"a lot more aggressive," has outlined an ambitious set of demands and been successful in mobilizing members by using creative short-form videos on Instagram in a move to speak to younger members."What we've seen is the new president of the UAW taking an offer from the automakers and throwing it in a wastebasket on social media.
In response to Fain's hard-nosed comments, the automakers have been more public-facing with contract offers, said Brian Rothenberg, a former spokesman for the union. Auto executives have repeatedly stressed the companies must reduce labor costs as they overhaul U.S. factories to build
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