The 66-page report, which includes survey data from 633 wineries, analyses of winery financial statements, and compilation of 2021 wine industry sales data, outlines successes and headwinds faced by the industry.
Too Many Other Beverage Choice
Wine is also more expensive in restaurants, compared to beer or a cocktail. Stratton shared a chart showing how in 2021 many restaurants restocked their spirits inventory, but did not order much wine. The panel discussed that part of the reason is because the spirits industry does a great job of promoting and advertising their products, and wine needs to come together as an industry to do more of this.
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