The U.S. Open's signature drink is a smash hit with tennis fans, and for vodka maker Grey Goose, despite its steep $23 price.
For vodka maker Grey Goose, the U.S. Open 's signature cocktail — the 'Honey Deuce' — is a clear winner. The drink is expected to generate more than $10 million in sales this year — enough to cover the prize money for both the women's and men's singles champions. Last year, the tournament served up more than 450,000 Honey Deuces despite the $22 price — steep, but not outside the lines for cocktails at many New York City establishments.
It is served in a collectible, acrylic cup, which has even been likened to a fashion accessory. It's named after the term that refers to a game being tied at 40-40. So what exactly is in a Honey Deuce? The vodka drink, created by restaurateur Nick Mautone, mixes Grey Goose vodka with raspberry liqueur and lemonade. As a garnish, it also features honeydew melon balls, presented on a toothpick, in a nod to tennis balls.
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