Adobe statistics suggest Americans are sticking to their online shopping habits even as cases of COVID-19 decline and traffic to physical stores gradually recovers.
Through two years of the pandemic — March 2020 through February 2022 — U.S. consumers spent $1.7 trillion online, $609 billion more than 2018 to 2019 combined.
“Downtowns also clearly benefited from Presidents’ Day in the final week of the month, with traffic on Sunday, February 20, strengthening so significantly that it was 3.5 percent higher levels in 2019, whilst on Presidents’ Day itself, foot traffic remained a third lower, down 29.5 percent from 2019,” Diane Wehrle, Springboard’s marketing and insights director, said in her report on downtown shopper traffic.
Asked if inflation is any different online versus the stores, Schreiner replied, “It depends on the category. Groceries move in perfect lockstep,” but generally online prices are roughly 4 percent lower, give or take, with final prices largely driven by price comparisons that retailers and consumers can quickly and easily assess online.Apparel sales seem to be growing modestly online and should top $130 billion in 2022, from $126.2 billion last year and $115.8 billion in 2020, Adobe reported.
Electronics, the largest category in e-commerce, should reach $174 billion in sales this year, compared to $165 billion in 2021 and $152.7 billion in 2020, Adobe reported. Electronics has an 18.6 percent share of e-commerce overall and U.S. consumers now spend an average of $13.6 billion each month for electronics, up from $9.9 billion pre-pandemic.
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