Having conquered the global SVOD market with large hits such as “La casa de papel” (“Money Heist”) and “Elite,” Spanish dramas continued gaining ground in 2019. The international presence of Spanis…
Having conquered the global SVOD market with large hits such as “La casa de papel” and “Elite,” Spanish dramas continued gaining ground in 2019.
The international reach of Spanish TV content still has a large room for growth. By past year’s last quarter, only 1.5% of all titles available on global catalogues were Spanish, in a list dominated by TV programs from the U.S. , U.K. and Japan . A constant for all Spanish TV genres abroad is that Mexico and the U.S. figure as the highest demand markets.
According to Rojas, “this reflects how across different countries some taste clusters are underserved or over-served.” “New releases are still lagging when compared with the level of success reached by prior smash hits like ‘La casa de papel’ and ‘Elite,’” Rojas said.
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