The Trump administration accused Facebook Inc on Thursday of selling targeted ad...
- The Trump administration accused Facebook Inc on Thursday of selling targeted advertising that discriminated on the basis of race in violation of the U.S. Fair Housing Act.
The company also said HUD had “insisted on access to sensitive information - like user data - without adequate safeguards.” HUD claims Facebook mines data about its users and then uses machine learning to predict their responses to ads in ways that may recreate groupings defined by protected class. As part of last week’s settlement, Facebook said it would create a new advertising portal for ads linked to housing and employment that would limit targeting options for advertisers. It also pledged to build a tool that would allow users to search all current housing ads listed in the United States, regardless of whether the ads were directed at them.
News organization ProPublica reported as far back as 2016 that advertisers could target ads through Facebook based on people’s self-reported jobs, even if the job was “Jew hater.” The ACLU welcomed HUD’s complaint, saying it would add “much-needed pressure” on the company on top of last week’s settlement. It encouraged the department to investigate other online ad targeting platforms.
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