“We are revising our sponsorship model,” fest announces
South by Southwest will not be sponsored by the U.S. Army or any defense contractors in 2025, the festival announced.on June 25. In the Music Festival section, a statement reads, “After careful consideration, we are revising our sponsorship model. As a result, the U.S. Army , and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025 .”
Dozens of artists – including Squirrel Flower, Eliza McLamb, Shalom, and Mamalarky, plus local acts like Being Dead, TC Superstar, and Good Looks –after learning that the U.S. Army was a super sponsor of the event. The military branch hosted several conferences at the festival, including a presentation on technology innovation featuring Secretary of the Army Christine Wormuth and an officialThe Austin Chronicle.
Defense contractors like Collins Aerospace, a subsidiary of RTX Corporation , also hosted events at the festival. RTX CorporationSouth by Southwest remained largely quiet in the midst of the protests, and did not respond to requests for comment from“We are an organization that welcomes diverse viewpoints. Music is the soul of SXSW, and it has long been our legacy. We fully respect the decision these artists made to exercise their right to free speech,” the festival said.
Raytheon RTX Corporation South By Southwest SXSW 2025 U.S. Army
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