Because Tyson Foods cares ‘deeply about all proteins’, a move away from purist vegan fake meat is the way of the future
Because Tyson Foods ‘cares deeply about all proteins’, a move away from purist vegan fake meat is the way of the futureBeyond Meat will soon have competition from a hybrid plant-beef burger and other products. Picture: REUTERS/MIKE BLAKE
In what could be the biggest foray into the burgeoning alternative protein market this year, Tyson said it will debut the hybrid meat-plant patties and a series of other related products this year in grocery stores as well as restaurants. CEO Noel White said he expects the offerings will become a “billion-dollar brand” and that the company will be a leader in the space.
Tyson will be able to bring the products to market from the development stage in under a year, and the company doesn’t need to make extra investments to produce them, said Justin Whitmore, chief sustainability officer and head of alternative protein.
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