Tyson Foods says the nuggets are part of a new brand, Raised & Rooted, that will sell plant-based and blended meat products.
The nation's largest meatpacker divested from Beyond Meat prior to the latter's initial public offering because it wanted to develop its own plant-based products.Tyson Foods' Raised & Rooted plant-based nuggetssaid Thursday it will debut plant-based nuggets this summer as part of a new brand, Raised & Rooted, that will sell plant-based and blended meat products.
The flexitarian diet is driving the growth of the market for meat alternatives, which Euromonitor expects will hit $22.9 billion globally by 2023. Nearly 60% of U.S. consumers are interested in eating less meat, according to Mintel., previously sold plant-based chicken strips, but the company pulled the product from grocery store freezers earlier this year.
The Springdale, Arkansas-based company said it plans to introduce more alternative protein products across its portfolio of brands and to food-service operators. The company's Aidells brand already sells sausage and meatballs that blend chicken with plant-based ingredients.
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