Former CEO and founder Tyler Haney is officially returning to her company as an active board member.
boom officially began. Her company took off after being featured as part of pop-up shops in J.Crew stores across the country, and in 2015 she opened her first store in Austin, Texas. Haney’s approach to athletic apparel was unlike any other that existed at the time. Her sporty but stylish, minimally-minded soft pink and gray and heather green leggings and bra tops were the anti-Lululemon. In OV you were “Doing Things,” which became the company’s tagline, promoted in every “rec kit” .
By last year, however, that valuation had dropped to around $40 million. Executives came and went. There were reports of a rift between Drexler and Haney, as well as Haney and the rest of the mostly male board of directors. She stepped away from the company earlier this year, but quietly remained on the board. Afrom early March detailed the controversy surrounding the brand’s internal operations with the headline “How Outdoor Voices, a Start-Up Darling Imploded.
Details of the structural rehaul of Outdoor Voices are still slim, but the idea, according to Haney, is to recalibrate the leadership so that it is made up primarily of women. Haney, who is a new mom to a baby girl, has not spoken out about the departure and internal riffs publicly, save for an Instagram post in which she wrote, “Staying quiet at the moment. Heartbreaking narrative of an individual trying to cause harm.
Haney, Merrill, and the board are still in search of a new CEO and the focus is on hiring women and BIPOC. “I believe a diverse team is most important to the success and growth of Outdoor Voices, and that means having women in leadership positions,” Haney says. “We have work to do. We will be very focused in our recruiting and building a more diverse team. The next chapter is all about execution.” Merrill echoes that outlook on the future of the company.
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