‘I think the biggest thing was there wasn’t anything quite like this in Dallas,’ Carter says.
Featuring Lil Wayne, Summer Walker, Latto, Key Glock, Muni Long and Gucci Mane, the new festival is an expansion of ONE Musicfest, which launched in Atlanta in 2010.The Dallas festival also plans to tap into the local scene through performances with Hollyhood Bay Bay’s Dallas All-Stars, Big Tuck, Erica Banks, Yella Beezy, Chalie Boy and Dorrough.ONE Musicfest co-founder Jason “J” Carter saw what he calls a gap in cultural representation in North Texas.
“I didn’t want to make it feel like an Atlanta-based event that imposes their culture on this new state,” he says. “It was a long-term play for it to feel authentic to Dallas.”On a recent visit to the State Fair of Texas in Fair Park, he was blown away by how all aspects of Lone Star culture were represented, especially the fried food. In honoring the Southwest’s spirit, Carter focused on bringing names that captured the essence.“Artists like That Mexican OT.
Carter’s path to launching ONE Musicfest began in 2008 when he envisioned a festival celebrating Black music and culture — and inviting others to participate in a spirit of unity. Last year, it drew over 100,000 attendees in Atlanta.He began plotting a way to bring a new southwest urban music festival to Dallas with suggestions from colleagues Oscar Joyner and Dessie Brown.
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