Tile explicitly marketed its products as women trackers and failed to implement even basic safety features, according to a new lawsuit. They also accuse the company of tanking the case against their alleged stalker.
last year after mounting controversy over safety concerns. The feature, called “Scan and Secure,” lets you check if there are any Tile trackers nearby. However, because Tile says it’s primary purpose is theft-prevention, you have the option to disable the anti-stalking tech, presumably so would-be thieves don’t know they’re being tracked.
. Tile harnesses Amazon’s Sidewalk system, which utilizes people’s Echo, Ring and other devices to create a nation-wide network for location tracking and other purposes. Tile, Life360 and Amazon did not immediately respond to requests for comment.This isn’t the first time Tile’s been accused of facilitating stalking. Its early marketing campaigns were one cause for concern in the suit.
A 2015 lawsuit filed by a female employee said she was reprimanded for raising concerns that the Tile’s marketing campaigns which “exhibited the company’s lack of respect for women and view of women as sexual objects.”Like Tile, Apple’s AirTags are marketed as a tool to help you find keys and list items. They do, however, start beeping if the AirTags are separated from their users for extended periods of time, a feature meant to help stave off stalking.
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