Two curly-haired editors tested out Prose's new custom curl cream–here are the results.
has stayed true to its mission of catering to all textures. Its special consultation service takes personalization to the next level by factoring in needs and goals according to hair type while also taking everything from lifestyle to the local climate into consideration for an ultra-personalized regimen.
The final product comes down to each person’s specific needs, which can run the gamut from extra hydration to color protection to optimal springiness. “With curly hair, there are so many different textures and lots of in-between, so typically you have to go and get everything separately,” says hairstylist, whose clients include Kerry Washington, Willow Smith, and Nesta Cooper.
Since curly hair is hyper-individual , the prospect of customizing my own styling product—after a lifetime of dicey trial and error—was both intriguing and thrilling. When my bottle arrived, it was embossed with my name, the objective of “Bouncy Curls” and the proposed benefits of my formulation: definition and anti-frizz. It was a lightweight cream of medium thickness with an addictively fresh scent that wasn’t overwhelming.
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