Some libraries print out how much money you've saved by borrowing rather than buying. Why don't more companies alert you to money saved, carbon reduced, or other 'virtuous behaviors?' ud explains.
Consumers engage in many virtuous behaviors that help them and the company with which they do business.
The second challenge is deciding which comparison baseline to use and how to measure opportunity costs. “You just saved $49.99 by using your library. You have saved $1,953.22 this past year and $3,942.07 since you began using the library.” And by providing three amounts, today’s savings, last year’s savings, and total savings, the information avoids the “of having to interpret standalone numbers. Patrons get a quick, comprehensive, and useful economic accounting of their book-borrowing behavior from just three sentences.
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