As Elon Musk promised, Twitter’s previous blue check-mark verification regime will soon be history.
For companies and brands, Twitter recently introduced a gold check-mark and has shifted government accounts to a gray check-mark. As previously indicated, a subscription to the social network’s new Twitter Verified Organizations program in the U.S. -- which will be the only way to keep a gold or grey check-mark badge -- will cost $1,000/month and $50/month for each additional affiliate subaccount.
Musk opined that Twitter’s old system of verification was “corrupt” and opened up blue check-marks to any paying customer -- a move to democratize the status symbol, perhaps, but also a means for Musk to generate a much-needed new revenue stream. “Far too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months,” Musk had tweeted in November.
Prior to Musk’s change allowing anyone to get a blue check-mark, Twitter had more than 420,000 verified accounts. After he took over, Twitter changed the wording on the description of legacy verified accounts to say that they “may or may not be notable.” In November, two weeks after Musk closed the Twitter deal, the company launched Twitter Blue with the check-mark badge as one of the premium perks. But after two days, it suspended signups when a deluge of users set up fake and parody accounts that appeared to be “verified.” The company relaunched Twitter Blue the following month with new measures designed to prevent impersonators.
In Musk’s first companywide memo to Twitter staffers last fall, he said the company would need roughly half its revenue to come from subscription services. “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn,” he wrote.
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