Twitter says it will relax its advertising policy for 'cause-based ads' in the United States and align its ad policy with TV and other media outlets.
Twitter Inc will reverse its 2019 ban on political ads, the company’s head of trust and safety confirmed to Reuters on Wednesday, January 4, as the Elon Musk-owned company seeks to grow revenue.
The change brings Twitter’s policies closer to Meta Platforms’ Facebook and Alphabet Inc’s YouTube, which allow political advertising. One platform that still bans political ads is Chinese video app TikTok. Cause-based ads that will be allowed on Twitter include ads that educate or raise awareness of issues such as voter registration, climate change, or government programs like the Census, said Ella Irwin, Twitter’s head of trust and safety, in an email.
“We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, in announcing the move.
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