Twitter Inc temporarily closed its offices and cut workers' access to internal systems on Friday after telling employees they would be informed by email about whether they were being laid off.
Elon Musk, the world's richest person, is looking to cut around 3,700 Twitter staff, or about half the workforce, as he seeks to slash costs and impose a demanding new work ethic, according to internal plans reviewed by Reuters this week. FILE PHOTO
"In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday," said the email sent on Thursday, seen by Reuters. Volkswagen has recommended its brands to pause paid advertising on Twitter until further notice in the wake of Musk's takeover, it said on Friday. Its comments echoed similar remarks from other firms, including General Motors and General Mills.
A team that focused on research into how Twitter employed algorithms, an issue that was a priority for Musk, was also eliminated, according to a tweet from former senior manager at Twitter. Twitter hired consulting firm KPMG in some international markets, including in Asia, to assist with the layoffs, according to one person familiar with the manner.
Roth was the most senior executive to message publicly with a tweet of support for staff who are losing their jobs. He also appeared to still have his job. Last week, Musk endorsed Roth, citing his "high integrity" after he was called out over tweets critical of former US President Donald Trump years earlier.
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