Elon Musk calls it a win for both media organizations and the public.
Starting in May, social media platform Twitter will roll out a new feature that will allow media publishers to charge users on a per-article basis instead of having to buy a full subscription. The feature will work using just one click, CEO Elon Musk tweeted.
This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.…The move from Twitter is yet another change that Musk is making after shelling out $44 billion for the social media company last year.
As with advertisers who deserted the platform when Musk took over, there are fears that media organizations could also leave en masse. However, Twitter hopes to reel them in by offering options such as the ability to charge subscribers for exclusive content and now even charging them on a per-article basis.It is not clear how the feature will work with one click and how much cut Twitter plans to take from this service, where readers are likely to pay more for the article.
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