New controls will allow companies to prevent their ads from appearing above or below tweets containing certain keywords
Twitter will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday.
In a call on Thursday with an advertising industry group, a Twitter representative said the platform was considering bringing its content moderators, many of whom are contracted through third-party vendors, in-house, according to a source familiar with the remarks. The email to advertisers on Thursday, which was reviewed by Reuters, said a revamped version of Twitter’s subscription service called Twitter Blue would begin rolling out on Friday.
Twitter also told advertisers that it removed ads from profiles mentioned in a Washington Post article on Tuesday, which reported that ads had appeared on the Twitter accounts of white nationalists.
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