Apple holds the key to its App Store and its advertising budget, both items Elon Musk needs if he's to make a success of his Twitter purchase.
“Apple has put Twitter at the center of their product launch efforts and they have produced epic events on Twitter,” said Lou Paskalis, a frequent Musk critic and member of the Twitter Influence Council, a group of advertisers who offer feedback to the company.Apple also wields significant power over Twitter’s ability to diversify the way it generates advertising revenue, which is how it makes the lion’s share of its money.
But privacy rules Apple imposed in April 2021 could limit Twitter’s ability to give marketers enough data on users to effectively target ads. Apple’s rules forced apps such as Facebook and Twitter to explicitly ask users if they could track their activity across the internet — a request many people turned down. Meta has
Even if Musk successfully restarts the program, Apple’s rules could limit how much money it manages to collect. Apple charges developers a 30 percent fee on most purchases made inside apps, though sometimes Apple charges 15 percent for smaller developers. That fee could have “a significant impact on the potential revenue for a subscription business,” said Lipsman, cutting every $8That issue could win Musk allies in the tech world.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Former Twitter exec: Twitter needs Apple more than Apple needs TwitterInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Elon Musk says Apple stopped advertising and threatened to boot Twitter from app storeTwitter's billionaire owner asked in a series of tweets whether Apple hated free speech and if it would go after Tesla, his electric-car company.
Read more »
Elon Musk Triple Dog Dares Apple to Boot Twitter from App Store | CoinMarketCapIn a series of angry tweets, Twitter's new owner said Apple had threatened to remove the social media app from its App Store — and 1.2 billion iPhones.
Read more »
Why Apple shouldn't remove Twitter from the App StoreApple could sink Elon Musk's Twitter by yanking it from the App Store. But it would put Apple in jeopardy too.
Read more »
DeSantis: Apple Threatening to Remove Twitter from App Store Could 'Merit a Response' from CongressApple reportedly threatening to suspend Twitter from its app store could “merit a response from the United States Congress,” Florida Gov. Ron DeSantis (R) said during a press conference on Tuesday.
Read more »
Elon Musk: Apple Threatened to Boot Twitter from App StoreTwitter owner Elon Musk said today that Apple has threatened to suspend the platform from its app store, threatening 'war' against the hardware company in subsequent tweets.
Read more »