Twitter made its recommendation algorithm open source on Friday. Here is a look at how tweets appear on a user’s For You feed.
Billionaire LeBron James Is ‘the Cheapest Guy in the NBA,' Won't Pay for Elon Musk's Twitter BlueAfter going through both groups of candidate sources, there are around 1,500 candidates for a user's"For You" feed.
Twitter takes thousands of features into account and placing labels to give each tweet a score. Likes, retweets, replies, photos and videos all boost a tweet's score, while links have a negative impact. Subscribing to Twitter Blue also adds to a candidate's reach. At this point in the process, the algorithm no longer takes In-Network versus Out-of-Network into account. Twitter's coding specifically tracks metrics for four groups, though: Republican, Democrat,"power_user" ... and"Elon."on Friday when asked about the code that follows his tweets specifically."There’s a ton of stupid and embarrassing things being shown by making the code open source.
Visibility filtering takes a user's preferences into account, removing tweets from accounts a user has blocked or muted. Twitter's algorithm also aims to avoid too many consecutive tweets from one account, filter out tweets a user has already seen, lower the score of tweets where a user has provided negative feedback and making sure someone the user follows has engaged with a certain Out-of-Network candidate.
From there, Home Mixer adds in ads, follow recommendations and other non-tweet content before sending the tweets to a user's"For You" feed.
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