Twitter Isn't Happy With Fashion Nova's Stimulus Alert

Fashion Nova is coming under fire for its stimulus alert.

Fast-fashion retailer Fashion Nova is coming under fire for its latest marketing move. Today, many of the site's shoppers got an alert, whether it was an email or a push notification, that mentioned the U.S. government's stimulus checks.

The promotional notification let shoppers know that the brand was having a site-wide sale. Twitter users posted screenshots of the alert and weren't happy about what looked like the fashion company's efforts to capitalize on the pandemic and get in on shoppers' stimulus checks.

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