Twitter's VP of revenue, Matt Derella, told CNBC the social media company is wary of its political ban creating 'filter bubbles.'
, which has faced criticism over its policy to forgo fact-checking on political ads on its platforms.
Under Twitter's new policy, a global ban is in place on the promotion of political content and ads of any type from political figures such as candidates, political parties and government officials. It will also govern what it calls "cause-based" ads, which will be restricted in terms of targeted advertising and require a certification process to run.. Some argue the policy remains somewhat murky and will help incumbent candidates over challengers.
While political ad revenue makes up a small fraction of Twitter's revenue, others still believe it is a mistake toDerella doubled down on the decision, arguing it is based on principles and not money considerations. He also dismissed concerns about enforcement of the policy. He said Twitter is constantly tweaking its enforcement practices, which includes machine learning and other algorithms, but "we feel like we're in a very good position."Shares of Twitter closed up 2.8% on Tuesday at $32.54. They are down about 29% from a 52-week high of $45.86 on Sept. 9.
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