Twitter executives told advertisers to get used to Elon Musk's unpredictability as the company continues hemorrhaging ad dollars, report says
Twitter 2.0 under Elon Musk reportedly continues alienating advertising executives as it struggles to hold onto much-needed ad dollars. from The Information, GroupM, the world's largest ad-buying company, has cut spending on the social media platform by 40% to 50%.
Twitter executives are reportedly becoming increasingly desperate to bring in additional revenue as some prior ad spending dries up. Some have even implied to ad buyers that their jobs are on the line unless the buyers spend more on Twitter, the report said. The downturn in spending comes as Twitter executives have told advertisers – who notoriously prefer uncontroversial content surrounding their ad campaigns – that they need to start getting comfortable with CEO Elon Musk's unpredictability, The Information reports.
The report comes amid attempts from Twitter to gin up new revenue streams since Elon Musk took over as CEO: late last year, the platform began
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