Twitter brings Elon Musk’s genius reputation crashing down to earth

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Twitter brings Elon Musk’s genius reputation crashing down to earth
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Elon Musk has built his reputation on having a Midas touch with the companies he runs — something many investors and experts thought he would bring to Twitter when he purchased it for $44 billion in October.

Musk also used internal systems to dig up an old message from his previous Trust and Safety head and took aim at Twitter executives, unleashing a swarm of criticism on employees — sometimes while they were still working for Twitter.

Musk is running the newly private company largely on his instincts — mirroring the workflows of his other major technology company: Tesla. The electric car company, the world’s most valuable automaker, has eschewed market research in its dominance of the electric vehicle space, seeding the automotive industry with a raw and authentic expressions of Musk’s id. Tesla’s, which shocked automotive analysts with its angular sci-fi looks, has served as a key example of that ethos.

“As bank savings account interest rates, which are guaranteed, start to approach stock market returns, which are *not* guaranteed, people will increasingly move their money out of stocks into cash, thus causing stocks to drop,” heBut analysts have pointed to problems more specific to Tesla and concern with Musk’s time at Twitter, suggesting in essence that the sheen has worn off a company whose value was not rooted in its fundamentals.

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