Most pot companies were quick to embrace the changes suggested by Twitter.
“This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit,” said Kate Lynch of Curaleaf, the biggest cannabis company operating in the US.
After enjoying a sales surge during the early stages of the pandemic, the US cannabis industry showed signs of slowing in the face ofTwitter had earlier only allowed advertising for hemp-derived CBD topical products.Curaleaf recently cut its workforce by 10% and exited the majority of its operations in three states.
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