Twitter is banning advertisements that promote climate change denial in an effort to curb the reach of groups seeking to downplay the extent of the environmental crisis.
Twitter’s Friday announcement — coinciding with Earth Day — is part of a larger trend by social media companies to address criticism from activists that they are doing too little to combat climate change disinformation campaigns from spreading rapidly on their massive networks on their sprawling networks. In recent years, tech companies have been introducing new labels and information hubs to elevate accurate information about the environment while taking steps to limit the spread of falsehoods.
“I think we would want to err on the, if in doubt, let the speech, let it exist. But if it’s a gray area, I would say let the tweet exist,” he said. That free speech stance may contradict Twitter’s push toward more content moderation, including in the area of climate change.announced it would start directing users to online hubs containing “credible, authoritative information” on climate change that would appear in users’ “Explore” tabs, their Twitter search portals, and relevant trends lists.
Google similarly announced a move to ban advertisements that contradict scientists’ understanding about the existence and causes of climate change. Facebook has also launched aStill, research shows that climate change denial groups have managed to evade social media companies’ content moderation systems to spread falsehoods about the environment such as there is no evidence for the adverse effects of climate change.
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