Two months later and it seems the breakup with Tyler 'Ninja' Blevins had no impact on Twitch
: Tyler "Ninja" Blevins. After years on the Amazon-owned streaming platform cultivating an audience of more than 14 million followers, Blevins opted to jump ship for Microsoft's Mixer as part of an exclusive deal worth an undisclosed amount.
YouTube accounted for the second largest slice of total viewership hours at 17.6 percent, while Facebook Gaming and Mixer came in at 3.7 and 3.2 percent, respectively. "Ninja's move to Mixer turned out to not be the game-changer they probably hoped when comparing their market share with Twitch's," said Doron Nir, CEO of StreamElements. However, when looking at new data covering the same period in 2018, Mixer has more doubled its viewership numbers year-over-year in Q3 2019.
Originally launched in 2016 as Beam, Microsoft's streaming platform was rebranded to Mixer in 2017. In the two months since his signing, Blevins has amassed 2 million followers on the site, the most of any streamer on the service by a wide margin. Shortly after the Ninja split, Twitch lured Twitch CEO Emmett Shear told" on the platform. Still, he didn't see the departure of Blevins as a particularly worrisome split.
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