Iconic events organiser says dwindling interest in enduro has influenced the decision.
TweedLove, an events business known for some of the most renowned and loved enduro, road, gravel, and kid's events in Scotland - and the whole of the UK - has announced it will cease organising events after the 2024 season is over.whether that's the EX Enduro, Ard Rock, Gritfest, or others.
"We’re not going bust or anything dramatic like that, but it just doesn’t add up for us going forward so we’ll quit while the events are still strong," Dalgleish said. E-mountain bikes have also changed things, according to TweedLove, stating that development in e-MTB racing isn't clear and it's a genre of cycling that's difficult for organisers to integrate into their events. That's because e-MTBs require more stages, more bike scrutiny, and more work. All of this means higher costs.Of course, COVID-19's impact has hit every industry but for TweedLove, that's meant a hit to its sponsors.
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