TV Time, whose app provides user-reported data about TV and movie engagement, has acquired Mediamorph, a provider of entertainment content distribution and tracking services. Terms of the cash-and-…
will remain based in Santa Monica, Calif., and Mediamorph will stay in New York City and continue to be headed up by Mediamorph CEO Rob Gardos , who will become president of Whip Media.
“Literally, from our first meeting, we realized together we’d have a really powerful way for our customers to get a smarter way to license and expand their content in 150 countries and across thousands of different platforms,” said Rosenblatt, TV Time’s co-founder/CEO and former chief exec of Demand Media and chairman of Myspace.
Gardos said Mediamorph’s customers — which include major Hollywood studios and broadcasters — had been saying they wanted more insight into how and why people are consuming their content. TV Time provides that piece of the puzzle and Mediamorph makes that data actionable, he said: “Netflix’s innovation based on data from their direct-to-consumer experience is a powerful model, and we’re going to take it to the next level.
Mediamorph had raised about $50 million from investors including Advance Vixeid Partners, the independent investment arm of Advance Publications and Conde Nast; Liberty Global Ventures; Smedvig Capital; Baker Lee.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Peak Global TV Events: How The Expanding Biz is Rewriting the TV CalendarTV is a busy, global business and an explosion of festivals, markets and events means that producers, buyers and sellers now have a more dizzying array of potential calendar dates than ever before.…
Read more »
TV Review: ‘Watchmen’“Watchmen,” the 1980s DC Comics series whose popularity demands adaptation and whose singular vision makes that near-impossible, might be too much itself to bring out the best in any artist. But it…
Read more »
ZDFE, Fuji TV Assemble Team for Soccer Drama ‘The Window’ (EXCLUSIVE)Cannes – Germany’s ZDF Enterprises and Japan’s Fuji TV have picked their team for soccer drama “The Window.” Mel Raido (“Deep State”), Tommy Bastow (“Agatha Raisin”), stage actor Samuel Jordan, Lyn…
Read more »
Law gives child sex assault victims more time to file suitsNew California law gives victims of childhood sexual abuse until age 40, or five years from discovery of the abuse, to file civil lawsuits. The previous limit had been age 26, or within three years of discovery.
Read more »