The 1953 Academy Awards provides a time portal viewfinder into the manners of Hollywood types still insecure with the new medium that brought in an estimated 50 million viewers to the telecast.
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from ringmaster Cecil B. DeMille) served as stand-ins for the political leanings of their makers — and seemed poised to split the votes of the 1,750 members of the Academy of Motion Picture Arts and Sciences along selfsame lines. The decision by AMPAS to make nice with its nemesis was, you will be shocked to learn, motivated by money. The cash-strapped studios were no longer willing to pony up to pay for the soiree, so when NBC offered $100,000 for the broadcast rights, AMPAS abruptly reversed course on its “stubborn policy against TV” in the hope that, as onlycould put it, “home telecasting could serve as an important biz hypo.
Once the green light was given, AMPAS and NBC collaborated to insure maximum audience penetration in a nation of 160,000,000 with approximately 23.5 million sets in use. 106 NBC-TV stations and 190 NBC radio stations broadcast the event.
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