TV audience for Emmy awards dives to all-time low but social media likes it

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TV audience for Emmy awards dives to all-time low but social media likes it
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The U.S. television audience for the Emmy Awards show, celebrating the best of t...

FILE PHOTO: 71st Primetime Emmy Awards - Show - Los Angeles, California, U.S., September 22, 2019. The cast of"Game of Thrones" stands on stage. REUTERS/Mike Blake/File Photo

According to Nielsen ratings data on Monday, the TV audience dropped by more than 32% from last year’s ceremony, which at the time was a record low of 10.2 million U.S. viewers. The three-hour ceremony in Los Angeles was broadcast without a host against stiff competition from “Sunday Night Football” on NBC which drew the largest audience on Sunday with 16.3 million viewers.

Yet Nielsen and Fox data showed that despite the slump in TV viewers, the awards show was the most social program across broadcast and cable television. Interactions on Twitter, Facebook and Instagram were up 11% over 2018, the data showed.

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